Gandia Tour and Play, movilidad sostenible con Alter Eco es e nuevo proyecto de Play&go experience para dar a conocer los recursos turísticos del municipio
Marketing con incentivos:los regalos de Alter Eco, el proyecto de movilidad sostenible con el que se muestran los barrios de Cabanyal, Benimaclet y Russafa.
Alter Eco es un programa europeo del programa Interreg MED, liderado por el Instituto Valenciano de la Edificación (IVE), para reforzar el desarrollo local sostenible del turismo, promoviendo la Identidad Mediterránea a través de la implementación de estrategias turísticas alternativas
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