General description and excellence related to project activities

Play&go experience is a SME scaleup video game studio focused on the design, programming, exploitation and analysis of project results to improve the user experience through gamification, geolocation and augmented reality and the improvement of the results of organizations through smart data. Gamification enables users to be motivated to carry out certain actions, getting more interaction, fun and immersion, geolocation encourages displacements, collects data to turn it into intelligence and augmented reality connects the physical and the digital world.
Play&go has a multi-disciplinary staff of qualified engineers and artists with more than 200 projects developed over the last 20 years, from a local to a worldwide scale, including several European projects. These include R&D projects, demonstration projects, feasibility studies and commercial projects, as well as training and promotional activities.

Play&go has the Seal of Excellence for the project proposal 827923, Gamification APP to promote a sustainable tourism submitted under the Horizon 2020’s SME instrument phase 1 call H2020-EIC-SMEInst-2018-2020 of 3 May 2018.

sello excelencia comision europea
To go from idea to market positioning, the “Design Thinking” is the methodology we use, as an agile system to validate the ideas generated or, where appropriate, rapidly pivot the model until finding the most efficient and best-suited model. For this, we follow five phases:

  • Empathize: learning from the potential users for whom the product is being designed


  • Define: building a point of view based on the needs and perceptions of users, both internal and external.


  • Devise: imagining creative solutions


  • Prototyping: building a representation of the idea to show


  • Evaluate: going back to the initial test group to get feedback

In this way, the risk of the project’s failure is minimized, obtaining a fast and efficient continuous learning during development.